The renowned Nigerian singer Ayra Starr landed in Kenya on October 19 ahead of a special virtual concert.
The event, produced in partnership with Raha Fest, will celebrate the release of her sophomore album, “The Year I Turned 21”, and will be available for fans worldwide to experience on her official YouTube channel.
The performance will be live-streamed on October 20 at 9PM, East African Time.
It promises to be an exclusive and intimate experience for fans, who will get to hear new tracks from her most recent album, among other familiar favourites.
“Fans, Mobstarrs, as she calls them will also have the opportunity to engage directly with Ayra Starr through the “Woman Commando” YouTube Shorts challenge, allowing them to create and share their own interpretations of her hit single. Additionally, exclusive behind-the-scenes content will be captured, adding another layer of excitement to the experience, which will be shared on YouTube,” a statement from the streaming platform reads in part.
“Nairobi, with its vibrant music scene, deep roots in African culture, and a youth population that adores Ayra Starr, was chosen as the perfect setting for this electrifying performance. Ayra’s growing fan base across Kenya and East Africa makes the city a fitting backdrop for her first YouTube Live concert.”
The 22-year-old singer told the press ahead of the fete that she looks forward to bonding with her fan base.
“Performing live is where I get to connect deeply with my fans, and I’m so excited to do this on a global scale from Nairobi. This album means so much to me, and I’m looking forward to sharing it with everyone through YouTube.”
Addy Awofisayo, Head of Music Sub-Saharan Africa at YouTube said: “We are thrilled to host this Ayra Starr’s YouTube Live concert in partnership with Raha Fest. YouTube is not just a platform for music, but a place where artists from all over the world can connect directly with fans, no matter where they are. We’ve seen African music grow tremendously on YouTube, and this concert is a continuation of that journey- bringing Ayra Starr’s incredible talent to a global stage.”
Chief Executive Officer of Raha Creative Kenya, Ashleigh Ali, promised that it will be an unforgettable music experience.
“By merging Kenya’s bustling creative scene with global acts, we’re fostering a cultural exchange and positioning Kenya as a global destination for tourism and entertainment.”
